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Art Director
Brand Film
Edelman | 2022 | Global
MediaTek
A large-scale project in collaboration with Edelman Beijing, starting from user interviews to understand the market, culminating in the final deliverables. We created a series of promotional videos for MediaTek's new chip products.
The phrase "user interviews" suggests gathering insights from potential users or target customers to inform the project's direction. "Final deliverables" refer to the completed products or outputs of the project, which in this case are the promotional videos for MediaTek's new chips.




Project done by:
ECD: Ali Shabaz
Creative Director: Bel Ong
Senior Art Director: Wern Kee Lim
Copywriter: Xaxier Toh
Art Director: Yi Rong, Wei Hao Lam, Sunny Meng,
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